Zooz Bikes: Launching a design-led electric mobility brand from concept to global lifestyle startup
OVERVIEW
Zooz Bikes began as a garage concept from a small group of industrial designers seeking to reimagine the electric bicycle for a new generation of urban riders. I joined as a founding member and product strategy lead, helping transform the idea into a commercially viable brand—building the product strategy, brand platform, and go-to-market model that took Zooz from prototype to a multi-million-dollar direct-to-consumer and retail business.
THE OPPORTUNITY
The electric bike category was growing rapidly, but most products targeted utility-focused commuters. The team saw an opportunity to build a design-forward electric mobility brand for urban riders seeking performance, style, and cultural relevance.
The challenge was to reposition the product, define a clear audience, and launch a brand capable of competing in a fast-growing global market.
WHAT MAZZ DELIVERED
Strategy Consulting
Market and competitive analysis across the global electric mobility landscape
Consumer insight research to identify emerging rider segments
Product portfolio strategy and feature roadmap
Business model and go-to-market strategy
Creative Lab
Brand positioning and identity system
Rider archetypes and lifestyle storytelling
Digital commerce experience and social content strategy
Concept development for brand collaborations and product extensions
Fractional Leadership
Cross-functional leadership across design, manufacturing, marketing, and operations
Product launch planning and production coordination
Investor presentations and early-stage fundraising support
Development of partnerships and retail distribution strategy
Impact
Launched first production run of 1,000+ electric bikes
Generated $2M+ revenue in the first year
Achieved 300% sales growth within the first 6 months
Secured seed investment and global manufacturing partnerships
Built an international customer base through direct-to-consumer commerce
The brand received global media coverage including DesignBoom, TrendHunter, HiConsumption, Uncrate, Electrek, and Cycle Volta, and formed partnerships with organizations such as The Arsenal Museum, QAGOMA Museum, Protec Helmets, and Faena Hotels.
SEE THE WORK
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